I was given an eBook to review last week, and boy was it worth the time spent:
"How to Market A Business" gives you more information.
The book discusses the skills to look for in a marketer who will deliver results, and there the skills you need to develop to become one yourself.
I will be reading the book a couple more times and taking careful notes on the way. There is just too much good detail to ignore.
Buy it at the usual locations.