Wednesday, March 31, 2010


Of all the things you do in your work life what do you think you are best at?

What do you think you are worst at?

Does your thinking match what your boss thinks? Your coworkers? Your vendors?

Ask them. You might be surprised what you hear.

Then get busy maximizing your strengths and fixing your weaknesses.


Wednesday, March 3, 2010

Viral Video

Successful viral video has some entertainment value. If you can wrap your message or marketing pitch around it, all the better.

This has high viral potential.

Heck, the only reason I found it was a friend posted it on his Facebook feed.

OK Go may have sold an album to me. Mission Accomplished.

Its an idea that should be at the core of everything we do- entertainment first, message second. Otherwise, nobody is going to watch, or read, or listen.