Successful viral video has some entertainment value. If you can wrap your message or marketing pitch around it, all the better.
This has high viral potential.
Heck, the only reason I found it was a friend posted it on his Facebook feed.
OK Go may have sold an album to me. Mission Accomplished.
Its an idea that should be at the core of everything we do- entertainment first, message second. Otherwise, nobody is going to watch, or read, or listen.